About Us

Professional & Fun CPA’s in Twin Falls, ID

Don’t take on your financial obligations by yourself. Choose Stevens Pierce & Associate, CPA’S in Twin Falls, ID for all of the accounting services you need. We specialize in helping small and medium-sized businesses with their income tax preparation and planning. Our team gives you the peace of mind of knowing your taxes are filed correctly and you are following all of the financial regulations required for your business. We are always professional, but we like to have a good time while we work with you!

Below, meet our team of experienced and reliable CPA’s.

Jeremy Gooding President, CEO

Jeremy L. Gooding is President and CEO of Stevens Pierce & Associates, CPA’S. With more than 18 years of public accounting experience, he works in the areas of creation and review of financial statements, income tax compliance, and consulting services. His experience extends to serve a variety of client types, including estates, trusts, individuals, privately held companies, family-owned businesses, consolidated corporations, and multi-state operations. Jeremy also has vast expertise in retail, manufacturing, auto dealerships, hospitality, and professional services. Jeremy holds the CPA designation and is a member of the Idaho Society of CPAs and the American Society of CPAs.

He completed his Bachelor of Business Administration in Accounting (Internal Audit Option) at Boise State University. Prior to joining Stevens Pierce & Associates, CPA’S, Jeremy spent eleven years with Balukoff, Lindstrom & Co., PA (which was later acquired by Eide Bailly, LLP). In 2014, Jeremy purchased the firm from Ruth.

Jeremy has a passion for efficiency and client service. Paired together with his strong technological skills, it allows him to ensure that our clients and firm are successful.

His philosophy is that life is about the journey, not the destination. He enjoys a variety of activities outside the office including spending time with family and friends, community activities, music, playing the guitar, and spending time outdoors.

Ruth S. Pierce CPA, CVA

Ruth S. Pierce is an industry pro with almost four decades of experience in accounting. Ruth is known by her peers, clients and staff as an exceptional talent. Her unique management style fosters creative business solutions and client-focused service.

Prior to founding Stevens Pierce & Associates, CPA’S, Ruth completed her Bachelor of Science in Accounting at the University of Idaho and went on to become a partner in Cooper Norman & Company. She founded Stevens Pierce & Associates, CPA’S on Feb. 1, 2000.

Ruth has extensive practical experience in agricultural, construction, medical, litigation support, forensic accounting, pensions, investments, estate and small business services.

Her one-of-a-kind management style fosters unbridled client support and passionate community involvement. She is currently involved in serving on the Twin Falls City Council. She also is a board member of Southern Idaho Economic Development Organization, International Women’s Forum and Magic Valley Citizens’ 4th of July committee. She previously served as President for the Twin Falls Area Chamber of Commerce and Twin Falls Rotary. She has been the recipient of the Magic Valley Business Woman of the Year award. Ruth received the 2006 Chamber of Commerce Lifetime Achievement Award and in 2010 she was recognized as the Chamber of Commerce Person of the Year.

Jeff Gooding CPA, CGMA, Staff Accountant, Technical Services Assistant, Bookkeeper

Jeff is known as a “Jeff of all trades” at Stevens Pierce & Associates, CPA’S.

Jeff Gooding has lived in the Magic Valley since 1961. His family roots in the valley go back to the 1870s. Yes, it is his family that the town and county are named after. He and his wife Paula have two grown sons and seven grandchildren. They have resided in Twin Falls since 1977.

Jeff is a graduate of Valley High School and Boise State University. He has been a CPA since September 1977. He got his start in the construction/real estate business working for a real estate developer in Hailey in 1975. He has extensive experience in construction and rental accounting systems, as well as cost and payroll accounting controls and analysis. He has prepared countless tax returns with several local firms during tax seasons throughout his career.

Jeff has served as a member of many local organizations including the Valley House Coalition, Paradise Point, Camp Sawtooth, Twin Falls Planning and Zoning Commission, Twin Falls Optimists, Magic Valley Drug Free Workplace Project, Twin Falls Student Advisory Council, Twin Falls Senior Center, Idaho State Bar Arbitration, Twin Falls Chamber of Commerce Business Plus II Treasurer, Magic Valley Builders Association, Idaho State Builders Association as well as the National Association of Home Builders.

Jeff served as an original Director of Magic Valley Bank from its founding in 1997 until its merger with Panhandle State Bank in 2004. He was involved in the construction industry from 1975 until 2013.

Jeff was elected to the Twin Falls City Council in 1993 and served one term. The council appointed him Mayor for 1996 and 1997. He was also elected to serve on the board of directors of the Idaho Association of Cities during his tenure. The Twin Falls City Council enacted the Canyon Rim and Rim Trails ordinance during that time and laid the foundation for Economic Development that we are seeing the fruits of today.

Heather Keeble Office Manager & Director of Lasting Impressions

Heather pulls double-duty as Receptionist and Office Manager for Stevens Pierce & Associates, CPA’S. She started our firm after moving to Twin Falls from Boise where she worked for a CPA firm. She has over seven years of experience with what makes a CPA firm run smoothly. She is an integral part of our team and assists with every step of the process.

Outside of work she enjoys spending time with her family and friends and reading.

At Stevens Pierce & Associates, CPA’s, we also provide both personal and business financial services. And if you’re a new client, you will receive a free one-hour consultation. Contact us today at 208-734-8662 for more information, and be sure to check out our blog!